Pakistan's digital economy is a key growth driver, with IT exports reaching a record $4.6 billion in FY26 and digital transactions comprising 92% of retail. However, corporate bureaucracy leads to slow online customer service, causing brands to lose customers and revenue in this critical sector. This inefficiency is a balance-sheet problem, hindering a vital source of foreign exchange and economic growth. Sustained growth in this sector, if unhindered, could positively impact Pakistan's external account and potentially support the PKR, influencing local gold prices.
بحوالہ / Source: www.brecorder.com